Chanel Nails Sustainable Perfume Cap After Two Years, 48 Tries
- Fashion house developed plant-based cap with Finland’s Sulapac
- Work shows real alternative to plastics exists, partner says
This article is for subscribers only.
Chanel Inc., the maker of the world’s most famous perfume, isn’t about to compromise on luxury to become greener.
The fashion house behind Chanel No. 5 spent two years developing a sustainable cap for perfume bottles with Finland’s Sulapac Oy, tossing out 47 prototypes before it was satisfied. The result: a biodegradable cap made of 91% plant-based materials with a sleek black look and satiny feel.