CD Projekt Boss Says Lesson Learned From Cyberpunk Debacle
- Biggest Polish game maker aims to increase staff by 20% a year
- Cyberpunk to gradually rebuild sales, CEO sees no ‘wow effect’
Cyberpunk 2077 video game signage at E3 2019 in Los Angeles.
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
CD Projekt SA will boost hiring and revamp operations as Chief Executive Officer Adam Kicinski says Poland’s largest computer game maker has learned from the fiasco around Cyberpunk 2077.
Marketed as a role-playing game that pushes the boundaries of the industry, Cyberpunk was released with so many glitches that Sony Group Corp. for months removed the title from its PlayStation Store. The studio’s shares tumbled as the debacle shone an unfavorable light on CD Projekt’s work culture with reports of bad planning, burnouts among staff and high-profile defections.