Analytics Firm Amplitude Reaches $7 Billion Valuation in Debut

  • Shares rise 9.6% from opening price in Nasdaq direct listing
  • Eyewear maker Warby Parker’s direct listing set for Wednesday
Amplitude co-founders Spenser Skates, left, and Curtis LiuSource: Amplitude
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Data analytics startup Amplitude Inc., the first of two companies going public this week through once-novel direct listings, began trading on Nasdaq at $50 a share and rose 9.6% from the opening price.

The shares closed at $54.80 Tuesday in New York trading, giving the company a market value of almost $5.8 billion. Accounting for employee stock options and similar holdings, the company is valued on a fully diluted basis at about $7 billion.