LinkedIn Testing Paid Online Events as Potential New Moneymaker
- Move would build on the growth of events business during Covid
- LinkedIn’s plan was revealed within the code of its iPhone app
This article is for subscribers only.
LinkedIn is testing the idea of letting users charge for virtual events hosted on its platform, potentially creating a new moneymaker for both the social network and its users.
The test involves a small group of users, and the company hasn’t decided whether to roll it out more broadly, the Microsoft Corp. division said in a statement Monday. LinkedIn is still exploring the approach, including how much -- if anything -- it will collect from hosts.