Apple iPhone 13 Tests Whether Deals, Cameras Will Spur Upgrades
- New model is considered a modest update of the iPhone 12
- Carriers pushing significant discounts to encourage purchases
iPhone 13 smartphones in the Apple store on Regent Street in London, on Sept. 24.
Photographer: Chris Ratcliffe/BloombergThis article is for subscribers only.
Apple Inc. is releasing its iPhone 13 lineup on Friday, testing whether new camera technology and aggressive carrier deals will get shoppers to snap up a modest update of last year’s model.
After the company began to take orders for the device on Sept. 17, the new products -- the iPhone 13, 13 mini, 13 Pro and 13 Pro Max -- are now reaching stores and consumers. This year’s biggest changes include a narrower notch at the top of the screen, camera features like Cinematic mode and up to a few hours of additional battery life. The product also has a somewhat faster processor.