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Amazon India Offers Video Channels as Streaming War Picks Up

A wall display for Amazon.com Inc.’s Prime Video streaming service at the company’s office campus in Hyderabad, India.
A wall display for Amazon.com Inc.’s Prime Video streaming service at the company’s office campus in Hyderabad, India.Photographer: Dhiraj Singh/Bloomberg
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Amazon.com Inc. will start offering video channels of small rival premium content providers on its streaming platform in India, one of the world’s biggest emerging markets for online video, as it takes on Walt Disney Co., Netflix Inc. and domestic players.

Prime Video, the so-called over-the-top service owned by Amazon, will allow members to add subscriptions of eight popular services and stream their content on its app and website in India starting Friday, India Country Manager Gaurav Gandhi said in an interview.