Google Is Now Helping Travelers Go Green
The search giant’s new tools for finding sustainable hotels is one of several ways consumers can cut through all the industry greenwashing.
Belmond’s Miraflores Park hotel in Lima.
Source: Belmond
A Booking.com global survey released in June laid bare the new expectations of travelers: Some 83% of 29,000 respondents said they found sustainable travel to be vital, with 61% noting that the pandemic has increased their interest in traveling sustainably.
Half added that finding a hotel with actual eco credibility isn’t easy—and they’re right. Hotels that take sustainability seriously don’t often shout it from the rooftops, while others tout themselves as green just for offering an option to skip daily laundering of linen.