Justin Timberlake, Lizzo Back Rowing Startup Hydrow Ahead of SPAC Deal
- Connected fitness company is in talks with Sandbridge X2 SPAC
- LVMH-backed L Catterton is among the company’s earlier backers
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Recording artists Justin Timberlake and Lizzo invested in Hydrow, a maker of at-home rowing machines that’s discussing going public through a merger with a blank-check firm.
NFL star Travis Kelce of the Kansas City Chiefs and comedian Whitney Cummings, who like Timberlake and Lizzo, own Hydrow machines, are also among the company’s previously undisclosed investors. The foursome and retailer Fabletics join actor Kevin Hart, who was named creative director of Cambridge, Massachusetts-based Hydrow last October.