Pernod to Buy One of World’s Leading Online Whisky Stores
- The Whisky Exchange sells almost 4,000 Scotch, whiskey labels
- Purchase to provide data on consumer demand, trending brands
The Whisky Exchange website.
Source: Whisky Exchange
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French distiller Pernod Ricard SA agreed to buy the Whisky Exchange in a move that vaults the maker of Absolut vodka and Havana Club rum into one of the liquor industry’s largest online retailers.
“What I’m really excited about is that it’s the leading, most credible, most profitable platform in Europe,” Alexandre Ricard, Pernod Ricard’s chief executive officer, said by phone. He confirmed the purchase after Bloomberg requested the company’s comment on the transaction.