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Apple’s ‘Ted Lasso’ Emmy Wins Give Boost to Streaming Strategy
- The Apple TV+ series had 20 nominations, most for a new comedy
- TV’s top awards shaped up as a battle among streaming services
Apple Inc.’s “Ted Lasso,” a show about a U.S. football coach who moves to England to lead a soccer team, was crowned television’s best comedy, a breakthrough for the giant tech company’s efforts to build its Apple TV+ service.
In addition to best comedy, the show’s star and co-creator, Jason Sudeikis, won best comedy actor. Hannah Waddingham and Brett Goldstein nabbed awards for best supporting actress and actor for their work in the series. Jean Smart was voted best actress in a comedy for her work in “Hacks” on HBO Max.