U.S. Grocers to Gain New Alt-Meat Entrant as ADM Enters Market
- ADM and Marfrig venture brings veggie meals to the U.S.
- PlantPlus venture goes beyond typical meatless fare, ADM says
This article is for subscribers only.
U.S. supermarkets will see another plant-based meat competitor squeeze onto shelves crowded by the likes of Beyond Meat, Impossible Foods and Tyson Foods Inc. brands.
Archer Daniels Midland Co. plans to launch its first plant-based U.S. portfolio through the PlantPlus Foods joint venture with Brazilian beef producer Marfrig Global Foods SA in the first quarter, according to Global Foods head Leticia Goncalves of ADM’s nutrition unit.