Skip to content
Subscriber Only

China Slows Game Approvals to Enforce Strict New Rules

  • Regulators will now be more cautious in green-lighting titles
  • Beijing summoned Tencent, Netease last week to discuss curbs
‘Royal Match’ Game Developer Soars Five-Fold in 4 Months to $1 Billion Value
Photographer: Patrick T. Fallon/Bloomberg

Chinese regulators are reviewing new games to determine whether they meet stricter criteria around content and protections for kids, people familiar with the matter said, an effort that’s likely to slow rollouts in the world’s largest mobile arena.

The National Press and Publication Administration is re-assessing titles submitted for approval by developers from Tencent Holdings Ltd. to Netease Inc. to ensure they comply with fresh curbs on playing time and other anti-addiction safeguards unveiled in August, the people said, asking not to be identified discussing confidential matters. The watchdog turned back applications around late August and asked developers to re-submit titles with the new mandatory measures built in, they said.