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Misfits Market Nearly Doubles Value to $2 Billion in Five Months
Startup raised $225 million from investors, including SoftBank, as online grocery sales continue to boom.
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Online grocer Misfits Market Inc. nearly doubled its valuation in just five months, making it a unicorn twice over.
The startup, based in Philadelphia, is valued at $2 billion after a $225 million round led by SoftBank Vision Fund 2, the company said. This funding was an extension of a Series C headed by Accel announced in April that put a $1.1 billion value on the company. Overall, Misfits, founded in 2018, has raised $526.5 million.