Luxury Mooncakes With Exotic Ingredients Are Selling Out Fast
The Mid-Autumn Festival delicacy is in high demand in the second year of pandemic celebrations.
Snow skin mooncakes from Raffles Hotel Singapore are focusing this year on such fruit flavors as strawberry chocolate.
Source: Raffles Hotel Singapore
For centuries, mooncakes have been the signature component—equivalent to such treats as chocolate eggs or hot cross buns for Easter—for the Mid-Autumn Festival, a widely celebrated Asian holiday dedicated to the moon. Demand for the most extravagant versions of the cakes, which are often given as gifts, has been intense for years. Since the start of the Covid-19 pandemic, it’s ramped up even more in some places as people seek comfort in tradition.
In Singapore, where few have been able to travel for most of the pandemic, locals have more money to spend, along with an increased focus on the holiday’s rituals. This year’s festival, which falls on Sept. 21, poses additional challenges in Covid-related supply chain snafus.