Sorrell Sees Gulf Between Adland’s ‘Two Worlds’ Getting Bigger
- Digital reached tipping point of 50% market share last year
- S4 boosts 2021 guidance, sees business doubling from 2021-2023
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To Martin Sorrell, the gulf between digital and traditional advertising is about to get bigger.
Digital advertising will crack 70% of ad spending by 2024, having reached a tipping point last year of more than 50%, the chairman of S4 Capital Plc said in an interview. It currently has around 55% to 60% of the market, he said.