Screentime
Strawberry Shortcake Is Back, Riding a Wave of ’80s Nostalgia
- Cartoon baker gets YouTube series, Roblox video game
- Character produced $500 million in annual sales at her peak
Strawberry Shortcake, the cartoon baker that started as a greeting card character and became one of the most popular kid’s franchises of the 1980s, is making a comeback.
Her pink hair has been straightened. She’s dumped her bulky bonnet for a beanie. And her fictional friends are now a racially diverse crew that speak to the woes and triumphs of modern young girls. The reboot was developed by the Canadian entertainment company WildBrain Ltd. in collaboration with a diversity and inclusion consultant.