Technology
Crypto and Sports: A Marriage Made in … Well, We’ll See
Digital currencies look to football, basketball, and wrestling fans to expand their investor base.
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Sports teams, buffeted by the pandemic, need money. And, after a blockbuster year, cryptocurrency investors have a lot of it.
For digital currencies to continue that upward trajectory, however, they need to “expand the investor base”—a euphemism for finding new and, almost by definition, less sophisticated investors willing to pump up the price of Bitcoin, Ethereum, Dogecoin, and any other cryptocurrency that is the flavor of the day.