888 Closes in on Deal to Buy William Hill’s European Operations
- Online gambling company vied with Apollo for gaming assets
- Betting companies attracting are interest after pandemic boost
Source: William Hill
This article is for subscribers only.
Online gambling company 888 Holdings Plc said it is in advanced talks to buy rival William Hill’s non-U.S. operations after beating off rival bids from private equity.
The discussions with William Hill’s owner, Caesars Entertainment Inc., are not certain to result in a takeover, 888 said in a filing Tuesday. The Times of London reported earlier that 888 had won the auction with an estimated bid worth more than 2 billion pounds ($2.76 billion).