Checkout
Southeast Asia Added 70 Million Online Consumers During Pandemic
- Covid-19 has accelerated the region’s digital transformation
- Many habits developed over the past year expected to persist
This article is for subscribers only.
The Southeast Asia region, led by Indonesia, added 70 million new online shoppers since the start of the pandemic, according to an annual report by Facebook Inc. and Bain & Co.
Surveying more than 16,000 people across Singapore, Malaysia, the Philippines, Indonesia, Thailand and Vietnam, the researchers found a rapid pace of digital adoption during the pandemic and related lockdowns. By the end of 2021, they expect each of those countries to have 70% or more of its adult population as digital consumers. The jump from 5% to 9% of online retail penetration also marked faster growth than India, Brazil and China.