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Lloyds Targets U.K. Rental Market With Goal to Buy 50,000 Homes

  • Citra Living job advertisement details hefty projections
  • Backdrop of low interest rates is pushing banks to diversify
Estate agent's signs in the Clapham district of London.

Estate agent's signs in the Clapham district of London.

Photographer: Simon Dawson/Bloomberg

Lloyds Banking Group Plc could buy 50,000 U.K. homes in the next decade as it looks to become a major player in the country’s rental market.

An internal job advertisement seen by the Financial Times for the bank’s newly launched Citra Living unit details ambitions for Lloyds to purchase 10,000 houses by the end of 2025 and 50,000 by 2030.