TechnologyDeals

Adobe to Buy Frame.io for $1.3 billion in Cash in Video Push

Frame.IO adds to Adobe creative cloud unit, home of Photoshop
Frame.io serves broadcasters, media agencies and brands

Adobe Systems Inc. Software Ahead Of Earnings Figures — Photographer: Daniel Acker/Bloomberg

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By Liana Baker, Isabella Simonetti, and Crystal Tse

August 19, 2021 at 4:01 PM EDT

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Adobe Inc. is acquiring Frame.io, a startup which makes video collaboration software, for about $1.3 billion in cash, a senior Adobe executive said in an interview.

Frame.io will bring more capabilities to Adobe’s creative cloud, which houses Adobe Photoshop and Illustrator, said Scott Belsky, Adobe’s chief product officer and executive vice president of Creative Cloud.

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Adobe to Buy Frame.io for $1.3 billion in Cash in Video Push