Twitter Finds Leader for ‘Decentralized’ Social Media Project Bluesky

Jay Graber will run the nascent business, which will operate independently

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Twitter Inc. Chief Executive Officer Jack Dorsey wants to change how social networks operate and interact with one another. On Monday, his nebulous effort to make that happen took a small step forward.

Twitter said that Bluesky, the open-source project the company first announced in 2019 to build a “decentralized standard for social media,” will be led by Jay Graber, a startup founder and cryptocurrency developer. Bluesky will be funded by Twitter but operate independently. At a Bitcoin conference in late July, Dorsey said that Bluesky was his “biggest focus right now.”