New York Times Puts Newsletters Behind Paywall to Boost Subscribers
- Publisher to compete in burgeoning market for paid newsletters
- Times makes sales pitch to employees being poached by Substack
The New York Times Co. headquarters in New York.
Photographer: Tiffany Hagler-Geard/BloombergThis article is for subscribers only.
New York Times Co. is putting 18 newsletters behind a paywall, going toe to toe with rival offerings from Twitter, Facebook and Substack Inc. in an effort to boost subscribers.
The subscriber-only emails will be a mix of new and existing newsletters written by Times journalists and contributors in its news and opinion sections. They’ll focus on a range of topics, including politics, technology, religion, economics, health and lifestyle.