Odd Lots
Toys ‘R’ Us, Not Them, Famed Brand Says in Suit Alleging Rip-Off
- Investment funds bought failed toy giant’s trademarks in 2018
- They cite rival’s bubble font, ‘Let’s Play’ as infringement
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Shoppers at the Garden State Plaza mall in Paramus, New Jersey, might feel a touch of déjà vu on entering a store called Toys & Beyond.
The signs have a bubble font with different-colored letters. A cash register display says “Let’s Play.” On the stairwell of an indoor treehouse are sentiments such as “I don’t want to grow up.”