Samsung Makes $999 Foldable Phone in Challenge to Coming iPhones
- Apple rival debuts new watch, earbuds and updated foldables
- Samsung is betting on novel form factor as key differentiator
This article is for subscribers only.
Samsung Electronics Co. launched its lineup of consumer devices for the latter half of the year Wednesday, positioning its new Galaxy Z Flip 3 as a direct rival to Apple Inc.’s upcoming iPhone release.
The 5G-capable, Android-powered device dramatically lowers the entry price for the foldables category, coming in at $999 after its predecessor had cost $1,449 at launch. Flanked by a new Galaxy Z Fold 3 costing $1,799, a Galaxy Watch 4 at $249 and Galaxy Buds 2 at $149, the Flip 3 will be Samsung’s star attraction in the fall, with the company omitting its usual launch of a Galaxy Note device in the summer. The larger Fold 3 will be capable of using a stylus, effectively supplanting the Note’s position in the company’s premium range.