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Google Limits Ad Targeting for Teens, Increases YouTube Privacy
- Company follows Instagram in reducing the way ads seek teens
- YouTube, Search, Assistant offer new protections for kids
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Alphabet Inc.’s Google is limiting the targeted advertising of users younger than 18, among a series of changes by the search giant aimed at improving privacy protections for teens.
The Mountain View, California-based company said it will begin blocking advertising that targets teenagers based on data compiled about their age, gender and interests. Facebook Inc.’s Instagram recently announced a similar policy against targeting users under 18.