Deals
Super Coffee, Backed by J. Lo and A-Rod, Nabs Over $500 Million Valuation
- Kitu Life, startup behind drink maker, raises $106 million
- Funding will be spent on expanding distribution, marketing
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Kitu Life Inc., the startup behind Super Coffee that counts Jennifer Lopez and Alex Rodriguez among its investors, has more than doubled its valuation to over $500 million with its latest round of funding.
Henry Ellenbogen’s Durable Capital Partners led the $106 million round. Other participants include LivWell Ventures, the family office of Nutrabolt Chief Executive Officer Doss Cunningham, 7-Eleven Inc.’s venture arm, Boston Beer Co. CEO Dave Burwick, former Anheuser-Busch President Dave Peacock, Deep Eddy Vodka and Sweet Leaf Tea Co. co-founder Clayton Christopher, and former Amplify Snack Brands Inc. Chief Financial Officer Brian Goldberg.