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NBA’s Shaquille O’Neal Joins WynnBet as Pitchman and Adviser
- He’ll feature in ads, appear at events and advise on offerings
- Sports betting, sports stars are a popular marketing combo
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Basketball great Shaquille O’Neal has signed on as pitchman and adviser to WynnBet, part of Wynn Resorts Ltd.’s interactive division, becoming the latest star to endorse the fast-growing business of sports betting.
O’Neal will feature prominently in WynnBet’s advertising, attend in-person fan events and advise the company on its offerings, the parties said Monday. The 49-year-old basketball hall of famer has a long history as a celebrity endorser, offering his services to brands from Pepsi to Carnival Cruise Line. He’s worked as a sports commentator, anchor, rapper and DJ.