Fashion
Track Star Allyson Felix Wins Olympic Medal in Her Own Shoe Line
- Athlete’s performance highlights her recently started brand
- Felix’s Saysh brand recently raised $3 million in funding
U.S. track star Allyson Felix wasn’t wearing shoes made by Nike Inc. or any other big brand when she crossed the finish line at the Olympics in Tokyo on Friday. In a rare move, she wore spikes from a small independent label: her own.
Felix ran in a pair of bespoke shoes from Saysh, the sneaker business she started earlier this year. Each weighs less than 4 ounces, with a knit mesh upper section and an injection-molded plate made from lightweight Pebax foam. They were developed by footwear designers Natalie Candrian and Michael Friton and assembled in Portland, Oregon.