Dish’s Moment Arrives With Boost Mobile Relaunch, New 5G Service
- The three-player wireless market ripe for ‘radical’ challenger
- CEO of Boost division promises ‘loud’ debut for new player
Technicians deploy a portable Dish Network Corp. 5G wireless tower at Daniels Park in Sedalia, Colorado.
Photographer: Daniel Brenner/BloombergThis article is for subscribers only.
Dish Network Corp., which has bet more than $20 billion to challenge the giants of the mobile-phone industry, is ready to flip the switch on a superfast wireless service -- and its own future.
The satellite-TV provider, pivoting to wireless as the pay-television industry shrivels, plans a one-two punch in the coming weeks: It will reboot the Boost Mobile service and aggressively promote the launch of a new 5G network, starting in Las Vegas.