Penn National to Buy Score for $1.74 Billion in Betting Push
- Toronto-based Score Media has Canada’s biggest sports app
- Barstool Sports backer Penn has struggled to gain mobile share
theScore website.
Source: Score Media & Gaming Inc.
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Barstool Sports backer Penn National Gaming Inc. agreed to buy Score Media & Gaming Inc. for about $1.74 billion in cash and stock, moving to expand in the fast-growing North American sports-betting market.
Toronto-based Score Media’s app, called theScore, is the top sports app in Canada and No. 3 in North America, Penn National said in a statement Thursday. The companies have had a strategic partnership since 2019.