Facebook’s Kustomer Takeover Gets In-Depth EU Investigation

  • EU sets Dec. 22 deadline to examine customer-service software
  • EU will also examine Facebook’s ad-targeting “data advantage”
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Facebook Inc.’s bid for Kustomer will get an in-depth European Union probe after regulators said it could reduce competition for customer-service software.

The European Commission set a Dec. 22 deadline to rule on the social network’s plan to buy a company that manages online customer queries, according to an emailed statement on Monday. Although the deal doesn’t meet the EU’s usual revenue limits for a review, regulators usedBloomberg Terminal a new procedure to examine it.