Lifestyle

Why We Keep Getting More Holidays Devoted to Your Favorite Snack

Whether you celebrate International Day of the Nacho, French Fry Day, or Mac & Cheese Day, small businesses are getting creative with the growing list of food-specific celebrations. 

Tamara Keefe, founder of Clementine’s Naughty and Nice Creamery.

Source: Clementine’s Creamery

As every American knows by now, on Sunday, July 18, the country celebrates National Ice Cream Day.

Tamara Keefe, founder of the St. Louis mini-chain Clementine’s Naughty and Nice Ice Cream, is ready. “It’s our busiest day of the year in terms of customers and revenue,” she says. Keefe estimates that “on a super busy hot summer Saturday, we’ll do 1,000 or 1,100 people.” On National Ice Cream day, that number rises to range from 1,500 to 2,000. “Sales are almost double.”