Dance Lessons at $15,000 a Pop Mark Ballroom’s Covid Comeback
- Enrollments jump in first six months in areas that are opening
- Hong Kong schools that were hit by outbreak begin to recover
When a dance school in Hong Kong became the center of an outbreak of Covid-19 last year, it was a hammer blow for an industry that became among those hardest hit by the pandemic. But participants say Ballroom and Latin-American dance studios are now bouncing back stronger than ever.
“People everywhere want to socialize again and dancing is bringing this resurgence back in full force,” said Wayne Smith, executive vice president of Arthur Murray International, which operates the world’s largest chain of dance franchises.