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Goldman-Backed Echelon Fitness Is Exploring Strategic Options

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The Echelon Prime Smart Connect Fitness Bike for Amazon
The Echelon Prime Smart Connect Fitness Bike for Amazon

Echelon Fitness Multimedia LLC, a maker of exercise bikes and other workout equipment, is exploring strategic alternatives that could value the company at more than $1 billion, according to people with knowledge of the matter.

The company tapped an adviser after receiving interest from prospective investors, and is considering options including raising at least $100 million in fresh funding, a sale or a public listing through a merger with a special purpose acquisition company, one of the people said.