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Beyond Meat Introduces Chicken Tenders to a Crowded U.S. Market
The plant-based product has won raves from some food purveyors. It’s also late to the game for what’s usually a market leader.
Beyond Meat’s new faux-chicken tenders.
Source: Beyond Meat Inc.This article is for subscribers only.
Beyond Meat Inc.’s breaded faux-chicken tenders are launching Thursday, ending a long wait for investors hoping to see if the company can replicate its success in plant-based beef.
Chicken is the most popular meat in the U.S., so converting even a portion of existing demand to plant-based would be a boon. Still, Beyond’s fava-bean-based tenders — its first new mass-market “animal” since it launched a pea-derived sausage in 2017 — are entering a crowded market with a smaller rollout than other national launches, in fewer than 400 U.S. restaurants.