Marilyn Monroe Is Still a Counterfeiter’s Best Friend
- Trademark owner Authentic Brands acts against online knockoffs
- Case highlights problems fighting violators in virtual shops
Photographer: Martin Bernetti/AFP/Getty Images
This article is for subscribers only.
Nearly six decades after her death, Marilyn Monroe is still a popular choice for mugs, T-shirts, jewelry and other products using her name -- even illegally.
Authentic Brands Group LLC, which owns the rights to the late movie star’s name and the phrase “Diamonds are a Girl’s Best Friend” popularized by her most famous song, has won a court order freezing the assets of dozens of virtual storefronts selling counterfeit goods.