BAT Says Switch to Heated Tobacco Helps Health Markers in Study
Vype vapor products and Glo heated tobacco products on display at the British American Tobacco Plc research and development laboratories in Southampton, U.K.
Photographer: Luke MacGregor/BloombergThis article is for subscribers only.
British American Tobacco Plc said smokers who switch to its heated-tobacco product had reduced their exposure to toxic chemicals linked to smoking-related illnesses in a study.
Smokers who adopted BAT’s Glo product saw most indicators for the risk of lung cancer or cardiovascular disease drop to levels similar to those found in people who had quit smoking after six months, according to peer-reviewed research published Thursday. BAT funded and conducted the trial.