Challenging Young, Thin and Perfect Ignites Beauty Brand
In just a few years, a beautician built a cult following and a 50 million-euro business by being honest about skin imperfections and aging.
Photographer: Krasing Roberta
Cristina Fogazzi, a beautician from the small town of Sarezzo in northern Italy, turned an internet startup into a 50 million-euro ($59.6 million) beauty brand in just a few years. Her secret: being real about skin problems and aging.
It’s a novel approach in a country that has long held up thin, young and perfect as the ideal woman. The 47-year-old is part of a growing movement around the world to offer women more realism. Her success is also a testament to the power of the web and social media to quickly mint brands. So much so, that she’s now contemplating an initial public offering.