Counterfeiters Sentenced for ‘Hijacking’ Supreme Clothing Brand
- Michele and Marcello Di Pierro handed jail terms by U.K. judge
- Supreme pursue counterfeiting operation in private prosecution
Photographer: Chesnot/Getty Images
A London court has sentenced a father and son to years in jail for a sprawling copycat of clothing brand Supreme in what the judge called the most brazen counterfeiting operation he had ever seen.
Michele Di Pierro, 53, was ordered to serve eight years and Marcello Di Pierro, 24, got three years after a private prosecution by the New York-based street wear company, which said the two went so far as to act as if they were the true owners of the brand. Michele’s U.K.-based International Brand Firm Ltd. was fined 7.5 million pounds ($10.4 million).