Saudi Group Buys Mumzworld in Landmark Deal Led by Women
- Jeddah-based Tamer acquires Dubai startup for undisclosed sum
- Deal may be first woman-led e-commerce transaction in Mideast
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A Saudi conglomerate will buy the Middle East’s largest online children-goods retailer, underscoring the growth of e-commerce in the region amid increasing competition for business.
Dubai-based Mumzworld said on Monday that it signed a sales and purchase agreement with Jeddah-based Tamer Group, describing it as the region’s first “woman-led e-commerce transaction.” Financial details weren’t disclosed.