Coca-Cola Nigeria Unit Triples E-commerce Sales Amid Pandemic
- Company adjusts prices and product packs to remain viable
- Sales seen rebounding in 2021 as the economy picks up
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Coca-Cola Co.’s Nigeria unit said it has seen a threefold increase in e-commerce sales this year after virus-induced lockdowns inspired a change in consumer habits in Africa’s most populous country.
The U.S. beverage giant saw a sharp rise in online sales of its products after Africa’s largest economy joined the global trend of imposing movement restrictions on people to contain the spread of the virus, according to its chief executive officer.