New Icelandic Airline Reports Strong Bookings as Flights Begin

A Play Air Airbus A321neo aircraft taxis ahead of its inaugural flight from Keflavik International Airport, near Reykjavik, Iceland on June 24.

Photographer: Sigga Ella/Bloomberg
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Icelandic startup Play Air HfBloomberg Terminal reported strong bookings for the coming weeks as it started operations with a flight to London Stansted airport.

Sales for the latter part of July and August are particularly healthy, fueled by demand from locals eager to head south for a vacation after more than a year of coronavirus lockdowns, according to Chief Executive Officer Birgir Jonsson.