Deals
Snap Strikes Licensing Deal With World’s Top Record Label
- Move is latest tie-up between music companies and social media
- Snap wants to become key place for artists to promote songs
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Snap Inc. has struck a licensing deal with Vivendi SE’s Universal Music Group that gives its users access to thousands of songs, including tracks from Taylor Swift and Drake, in the latest tie-up between social-media giants and record labels.
Snap users will be able to use songs from Universal in messages and posts in the app, the two companies said Thursday. Music fans also can share links to full songs from their streaming service of choice. Financial terms of the partnership, which includes new features that tout Universal artists, weren’t disclosed.