Baselworld Tries to Revive Watch Fair After Rolex, Swatch Exit
Once the most important luxury watch trade show in the world, it will now pivot to focusing on smaller brands and B2B interactions.
A scene from the 2018 Baselworld luxury watch and jewelry fair in Basel, Switzerland.
Photographer: Stefan Wermuth/BloombergBaselworld, the luxury watch trade show, is counting on smaller brands to revive the fair after giants like Rolex and Swatch Group AG pulled out in the past few years.
On a webcast with journalists on Wednesday, Managing Director Michel Loris-Melikoff confirmed Baselworld will take place next April for the first time since 2019, with a focus on the mid-range luxury segment. He said it was too early to know which brands will participate, and that Baselworld will start to schedule meetings with potential exhibitors in the coming weeks. There will be lower-priced labels represented among about 300 participants, he said.