Peloton Steps Up Gym Rivalry With Corporate-Employee Discounts
Photographer: Adam Glanzman/Bloomberg
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Peloton Interactive Inc. is entering the corporate wellness business, launching a discount program for company employees much like gyms have offered for years.
The initiative announced Tuesday will see Peloton work with companies to offer their employees reduced-price or free subscriptions to its digital workout app, or special prices on Peloton bikes and treadmills. Peloton is also introducing a platform that will allow businesses to manage the program for their workers and features that will allow exercisers to invite others to join a class, a run or a ride.