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Wingstop, Pressured by Chicken Crunch, Starts Thighstop Brand

  • Processed chicken supplies have fallen amid worker shortage
  • CEO says ‘there’s a real supply constraint out there’
ThighstopSource: Wingstop Inc.

Wingstop Inc. is paying more for chicken wings, which are increasingly hard to come by. In response, it’s creating a new delivery and carryout brand, Thighstop.

The move will let Wingstop save money by buying whole birds, instead of just the wings and breasts, which are seeing supplies dwindle amid a dearth of staff at chicken-processing plants.