Google Shuts London Startup Hub in Home Working Pivot
- Tech giant will replace support campus with digital services
- Shoreditch tech district seen as vulnerable to falling rents
The Google campus in the Shoreditch district of London in 2012.
Photographer: Sophia Evans/eyevine/ReduxThis article is for subscribers only.
Google’s parent firm plans to close its seven-story hub devoted to helping startups in London’s Shoreditch district and replace it with virtual services following the shift to home-working.
The move comes after the pandemic showed Alphabet Inc. that it could serve young firms across the country without the need for a physical space, according to a statement Monday. Google was forced to offer its support programs and services online when the coronavirus struck.