Corporate Leadership
Victoria’s Secret Is Rethinking Sexy with Profit Margins in Mind
- Plus-sized and transgender models are part of a diversity push
- Chain wants to prove it can win new customers ahead of spinoff
Source: Victoria’s Secret
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Beneath Victoria’s Secret’s plan to shed its image as a peddler of male lust is an age-old business strategy: boost how much shoppers like your brand and rising profits usually follow.
The retailer took plenty of gut punches over the past several years. There’s been ongoing criticism that its marketing objectified women. And then former Chief Executive Officer Les Wexner’s ties to convicted sex offender Jeffrey Epstein further damaged the brand.