Pepsi Seeks Trademark for Rockstar-Branded Beer, Hard Seltzer
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PepsiCo Inc. has filed a trademark application that indicates the company plans to sell alcoholic beverages under the “Rockstar” brand name.
The food and beverage giant is seeking to register the name for beer, alcoholic fruit cocktail drinks, alcoholic malt beverages and hard seltzer, according to a June 14 filing. The application was filed under a provision that says PepsiCo plans to use the trademark for alcoholic beverages but hasn’t yet.